Oct. 1 2021
Aoiro, Inc.
Aoiro(Headquarters: Kawasaki City, Kanagawa Prefecture, Japan; President: Takanori Aoki;) is pleased to announce that it has entered into a capital and business alliance with Food Discovery K.K. (Headquarters: Chuo-ku, Tokyo; hereinafter "Food Discovery") for product development and marketing activities in the health-tech market.
Purpose and Significance of the Business Alliance
Aoiro operates the EC site "Aoiro.shop" and has been selling the "Airofit" respiratory muscle training device from Denmark since 2021.
Food Discovery operates the "Athlete Food Meister Training Course," which has been taken by more than 20,000 swimmers, baseball players, and their spouses who are active in world-scale competitions. In order to maximize the performance of athletes, we provide the most suitable food program for each age group, event, and season.
Through this business alliance, we will utilize Aoiro's health-tech products and sales base, and Food Discovery's network of athletes and others, to communicate the appeal and effectiveness of our products not only to athletes and users who enjoy sports but also to users who aim to improve the quality of their lives. In addition, we will continue to develop new products. In addition to the development of new products, we aim to revitalize the health tech products market by facilitating the marketing of overseas products in the domestic market.
As a first step, we will work to revitalize the "lung activity" market in Japan, starting with the development of the "Airofit" respiratory muscle training device. In the future, we aim to develop health tech products from Japan on a global scale.
"Establishment of the "Airofit Japan Certified Instructor" course (tentative name) to revitalize the lung exercise market.
In order to revitalize the "lung activity" market in Japan, we will open a course for "Airofit Japan Certified Instructors" (tentative name), and strive to disseminate the importance of respiratory muscle training, train instructors to expand the exercise, and increase the number of students.
- Course name: Aerofit Japan Certified Instructor (tentative name)
- Trainer (tentative): Ryoichi Yoshizuka [Outstanding Training Instructor of 2019, Japan Training Instructors Association (NPO)].
- Scheduled start date: Around December 2021
About Aoiro, Inc.
Operates the EC store "Aoiro.shop", and will start selling "Airofit", a respiratory muscle training device from Denmark, in 2021. The company is also working on the development of its own health-tech products.
About Food Dicovery K.K.
They manage the Japan Vegetable Sommelier Association, Japan's only certification organization for vegetable sommeliers, as well as various certification associations for food-related qualifications, such as the Athlete Food Meister.
Company
- Trade name: Aoiro, Inc. (https://www.aoiro.co.jp/)
- Representative: Takanori Aoki, President and Representative Director
- Location: Kawasaki Frontier Building 4F, 11-2 Ekimae-Honcho, Kawasaki-ku, Kawasaki-shi, Kanagawa 210-0007
- Establishment: January 23, 2020
- Business: EC site management for health-tech products (http://aoiro.co/)
- Contact: info@aoiro.co.jp
For inquiries regarding this press release, please contact
- Aoiro, Inc.
- Attn: Aoki
- Tel: 044-400-2264
- E-Mail: aoki@aoiro.co.jp
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