Have you, who ride fitness bicycles such as road bikes, been experienced with those cases?
Someone asked "How expenses are your bicycle?"
And they would be surprised to hear the price if they don't have a range of the bicycle’s price.
As my individual experience when I was child,I was surprised at hearing from the value of bicycles which my uncle, who was a cycle enthusiast, had.
Normal city-cycles values which we could see any mass retailers were able to purchase around 100 USD range and 1000 USD range with electricity assist.
We consider the bicycle market which has roughly 100 mn units annually as is and the future of that.
Let me tell you in advance, the estimates depend on my original research.
100mn units , 10% fitness and @1000 USD
I estimated the bicycle market volume is over 30bn USD at the moment.
Fitness : 100mn units * 10% share * 1000 USD = 10bn USD
Else : 100mn units * 90% share * 250 USD = 22.5bn USD
As we find out the bicycle demands of each region, 30mn units in China,20bn units in the EU, 18mn units in the US , 10mn units in India and 8mn units in Japan. There are almost 90mn units of all.
From a manufacturing perspective, 80mn units in China, 13mn units in the EU and about 1mn units range in some countries. It is almost no doubt that the world demands of bicycles are 100mn units annually.
I consider the demands are going to increase due to all the regions’ population above being half compared to all of the world.
Fitness bicycle markets are a tenth of all due to about 80mn units of all and 0.7 to 1mn units of fitness bicycles as we see in Japan.Also, average value of other than fitness may be high because of sales of city-cycle with electricity are over 50mn units.As we see annual reports of Shimano, it is 10% share at Japan. It all adds up.
As we look at annual sales of major sports bicycle brands in the world,
Giant @Taiwan : 2bn USD
Accel(LAPIERRE, RALEIGH and so on) @Netherlands : 1.1bn USD
TREK @US : 1bn USD
Dorell sports(CANNONDALE,GT and so on) @ US : 0.9bn USD
Top 4 companies have 50% share of all. All of bicycle marketts is about 10bn USD due to top brands shares being similar with automobile markets.
Fitness share of bicycle markets are around 10% on units, but a quarter on values. Actually, I consider fitness,includes apparels / parts / accessories , share on values are 40% of all bicycle markets .
70bn markets
It is a key factor to rise e-bike markets with stable fitness markets durling bicycle markets will be 150mn units annually from now on.
Sales shares of e-bike have already been 20% in some EU countries including Germany. It estimates that e-bike demands will be over 30mn units annually in the future as a rising rate onward.
If share of e-bike will be 20% of all the world,
Fitness : 150mn units * 10% share * 1000 USD = 15bn USD
E-bike : 150mn units * 20% share * 1000 USD = 30bn USD
Else : 150mn units * 70% share * 250 USD = 26bn USD
The markets of all will be roughly 70bn USD. It will be expanding from now onward.
And then, It is so interesting to create a new market with the corona era.
Next, we think the reason why the bicycle is good for well-being.
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